Separate empathy, hooks, headlines, images and long-copy tests
Define the evidence, the metric, the owner and the next decision. Capture a baseline and measure the change after implementation.
MAVERICK RESOURCE SYSTEM 07 / 09
Buyer Message Testing Lab
Test what resonates with your buyer and keep messaging consistent across channels.
Free field guide and business operating workbook
A usable checklist with implementation steps, decision questions and quality standards, plus a multi-sheet Excel operating system.
The four-step implementation process
Benchmark each creative type independently
Define the evidence, the metric, the owner and the next decision. Capture a baseline and measure the change after implementation.
Calculate within-type averages, medians, top quartile and top decile
Define the evidence, the metric, the owner and the next decision. Capture a baseline and measure the change after implementation.
Create a message house and alignment audit
Define the evidence, the metric, the owner and the next decision. Capture a baseline and measure the change after implementation.
What you build
- Creative test tracker
- Buyer signal playbook
- Message house
- Cross-channel alignment audit
Questions to answer first
Which winning sentence is supported by real tests?
Capture your answer, document the current source of evidence and list the information needed to validate it. Enter the action into your operating system.
Was delivery sufficient to trust the comparison?
Capture your answer, document the current source of evidence and list the information needed to validate it. Enter the action into your operating system.
Does the exact phrasing appear on the landing page?
Capture your answer, document the current source of evidence and list the information needed to validate it. Enter the action into your operating system.
Is CTR increasing qualified pipeline or just clicks?
Capture your answer, document the current source of evidence and list the information needed to validate it. Enter the action into your operating system.
This is a free educational resource. Financial estimates are only as reliable as the data and assumptions supplied. The paid, bespoke version involves a separate scoped engagement with Maverick Inc.
Need this implemented across your business?
Tell Ian about your business. If aligned, he will arrange a short fit call before a detailed strategy session.