THE MAVERICK OPERATING METHOD

First we understand your business. Then we help it perform.

We combine practical business judgment with structured research, accurate measurement and hands-on conversion improvements. This is what working together actually looks like.

Explore the 90-day roadmap ↗ Request a private review ↗

A GUIDED WALKTHROUGH

See how the first 90 days work.

Add a Paula and Ian walkthrough video here that explains how the engagement works from day one: the KPI dashboard, the research process, the first implementation priorities and how decisions get made together.

Explain the first 30 days and the fastest wins you look for.
Walk through the KPI dashboard and what owners actually see.
Outline implementation, communication and approval flow.
Introduce Founder to Brand as an optional add-on for owners who want to go from business to brand.

VIDEO PLACEHOLDER

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Paula and Ian walk you through the process.

Swap this block for a Loom, YouTube or Vimeo embed when the walkthrough video is ready.

01 / ACCESS & TRUST

Start with privacy and clarity.

We define goals, decision-makers, access permissions and confidentiality terms. We propose an NDA, scope commercial conflicts and agree on a secure communication cadence. Any industry or geographic non-compete is negotiated in writing, with realistic terms and boundaries.

02 / DAYS 1 TO 3

Understand the economics.

Owner interviews cover revenue, margins, product lines, customers, sales cycles, marketing channels, company websites and constraints. We map what owners believe is working against what the current evidence supports.

03 / DAYS 3 TO 7

Validate customer signals and expose quick wins.

We examine GA4, CRM, media accounts, forms, heatmaps and revenue records, where access is available. We map the customer journey, define buyer segments, review live messaging and create a preliminary CRO plan. Approved quick fixes can ship during week one.

04 / DAYS 8 TO 18

Build a useful operating dashboard.

From acquisition to sales to retention, we validate calculations and definitions. The executive command center can include CPL, qualified lead rate, booking rate, attendance, conversion, CAC, LTV, contribution margin, ROAS and source quality, with clear labels showing what is verified versus estimated.

05 / DAYS 19 TO 30

Turn observations into shipped improvements.

We prioritize friction by expected impact, confidence and effort. With approval we improve landing pages, copy, forms, contact speed, sales follow-ups, attribution and site experience. We report what was changed and what early evidence shows.

06 / DAYS 31 TO 60

Test what buyers actually respond to.

Run controlled tests where traffic and budgets permit, comparing each asset against others of the same type. Build a buyer signal playbook, message house and cross-channel alignment audit. Evaluate attention metrics separately from lead quality and revenue.

07 / DAYS 61 TO 90

Scale the evidence, not the noise.

Review which experiments increased qualified demand, improved conversion economics or closed more business. Optimize the next bottleneck, install operating cadence and plan the next quarter using measured results.

We work quickly. We report clearly.

You can see meaningful diagnostic insight in seven days and clear operational progress in 30. Revenue movement can happen early but is not guaranteed on an identical timeline for every company.

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