Inventory surveys, sales calls, reviews, support and CRM fields
Define the evidence, the metric, the owner and the next decision. Capture a baseline and measure the change after implementation.
MAVERICK RESOURCE SYSTEM 05 / 09
Customer Intelligence & Persona System
Build customer segments and message decisions from actual buyer evidence.
Free field guide and business operating workbook
A usable checklist with implementation steps, decision questions and quality standards, plus a multi-sheet Excel operating system.
The four-step implementation process
Code customer language by pain, jobs and outcomes
Define the evidence, the metric, the owner and the next decision. Capture a baseline and measure the change after implementation.
Build evidence-backed segments and journey moments
Define the evidence, the metric, the owner and the next decision. Capture a baseline and measure the change after implementation.
Design buyer interviews and message tests
Define the evidence, the metric, the owner and the next decision. Capture a baseline and measure the change after implementation.
What you build
- Voice-of-customer interview guide
- Persona evidence matrix
- Journey map
- Buyer signal playbook
Questions to answer first
Whose problem are you solving most profitably?
Capture your answer, document the current source of evidence and list the information needed to validate it. Enter the action into your operating system.
What words do buyers actually use?
Capture your answer, document the current source of evidence and list the information needed to validate it. Enter the action into your operating system.
What differentiates high-LTV customer segments?
Capture your answer, document the current source of evidence and list the information needed to validate it. Enter the action into your operating system.
Which assumptions still require testing?
Capture your answer, document the current source of evidence and list the information needed to validate it. Enter the action into your operating system.
This is a free educational resource. Financial estimates are only as reliable as the data and assumptions supplied. The paid, bespoke version involves a separate scoped engagement with Maverick Inc.
Need this implemented across your business?
Tell Ian about your business. If aligned, he will arrange a short fit call before a detailed strategy session.