Map key user journeys and conversion events by intent
Define the evidence, the metric, the owner and the next decision. Capture a baseline and measure the change after implementation.
MAVERICK RESOURCE SYSTEM 03 / 09
Website Conversion Audit Playbook
Find the friction between paid clicks, website visits, leads and customers.
Free field guide and business operating workbook
A usable checklist with implementation steps, decision questions and quality standards, plus a multi-sheet Excel operating system.
The four-step implementation process
Audit hero clarity, CTAs, forms, mobile UX and trust
Define the evidence, the metric, the owner and the next decision. Capture a baseline and measure the change after implementation.
Prioritize fixes by expected impact, confidence and effort
Define the evidence, the metric, the owner and the next decision. Capture a baseline and measure the change after implementation.
Specify experiments with primary metrics and guardrails
Define the evidence, the metric, the owner and the next decision. Capture a baseline and measure the change after implementation.
What you build
- 50-point CRO audit checklist
- Journey scorecard
- ICE prioritization board
- Experiment brief
Questions to answer first
Which conversion counts as qualified?
Capture your answer, document the current source of evidence and list the information needed to validate it. Enter the action into your operating system.
Where do visitors hesitate or leave?
Capture your answer, document the current source of evidence and list the information needed to validate it. Enter the action into your operating system.
Are mobile users seeing the same offer?
Capture your answer, document the current source of evidence and list the information needed to validate it. Enter the action into your operating system.
What evidence supports each proposed fix?
Capture your answer, document the current source of evidence and list the information needed to validate it. Enter the action into your operating system.
This is a free educational resource. Financial estimates are only as reliable as the data and assumptions supplied. The paid, bespoke version involves a separate scoped engagement with Maverick Inc.
Need this implemented across your business?
Tell Ian about your business. If aligned, he will arrange a short fit call before a detailed strategy session.