CLV and CAC economics
We validate definitions and compare the numbers to real operating conditions instead of trusting a single surface metric.
FREE CUSTOMERS RESOURCE · MAVERICK
Customer Lifetime Value Calculator.
Understand customer lifetime gross profit, not just their first purchase.
Run the free calculator ↘UNDERSTAND THE NUMBERS
Make the next decision with clarity.
Use the calculator below to explore a practical scenario for your business. No signup required. You can download your results and use them in your next team meeting.
Interactive assessment
Adjust the values to reflect your business.
Important context: A basic static model. Churn, discounting, cohorts and acquisition cost need separate analysis.
What we examine beyond the calculator.
Segmenting high-value customers
We examine behaviors, channel economics and conversion paths so the result can become a practical decision.
Why retention changes your growth ceiling.
We help plan the highest-value experiment, assign ownership and measure the effect over a defined window.
From tool to implementation.
What the tool gives you
- An immediate numerical scenario you can adjust
- Transparent inputs and limitations
- A downloadable result to discuss with your team
What Maverick can add
- Data source verification across your systems
- Customer journey and revenue leak analysis
- Dashboard design, prioritized CRO and implementation
Want to know what your actual data says?
Discuss a focused 30-day transformation with Ian.