Find the opportunities
Meet your customers, review funnels, audit the data and identify actionable improvements.
FOR OWNERS READY FOR THEIR NEXT STAGE
You built the business.
Let's unlock what's next.
You have customers, a team and momentum. But is your business growing as efficiently as it could? We connect the numbers, find the missed opportunities and help your business convert more of the demand it already has.
For established businessesBuilt around real dataPersonal, direct communication
FROM IAN, FOUNDER OF MAVERICKWATCH THE INTRODUCTION
Watch: What happens when your business finally has clarity.
A short introduction to our approach, research process and first 90 days together.
See our approach →Business intelligenceConversion optimizationAttribution & analyticsGrowth strategy
REVENUE INTELLIGENCE
A clearer view.
Of what is actually driving performance.
Illustrative data, organized the way Maverick helps owners read it: acquisition, conversion, retention and revenue in one connected view.
WHY THIS MATTERS
Performance should feel obvious.
Owners do not need more dashboards. They need the right numbers, the right definitions and a cleaner view of what is helping or hurting growth.
- Track qualified demand, not just top-line traffic.
- Connect revenue back to source, message and conversion friction.
- Make implementation priorities easier to see and easier to approve.
TRACK YOUR NEXT MOVEFrom signals to the next experiment.
REVENUE INTELLIGENCE
A clearer view of performance.
Monthly revenue$428,500→ +12.6% period over period
Qualified lead rate21.4%Where the pipeline begins
Cost per lead$46.20↘ -8.2% period over period
Marketing ROAS4.8×Revenue ÷ ad spend
Performance, connected.● Illustrative trend
THE MAVERICK METHOD
First, find the truth.
Then make it perform.
Not just another dashboard. Your research, customer language, marketing, sales process and revenue all need to tell the same story.
PHASE ONE / INVESTIGATEDiscuss the research phase →
Find what your buyers actually respond to.
We reconcile fragmented data, validate your tracking and research the language that converts. We look at the entire customer path before rewriting your ads or rebuilding your pages.
Customer interviews and buyer signals
Message house and offer clarity
Tracking, CRM and attribution audit
Owner-facing KPI baseline
EXAMPLE RESEARCH WORKSPACE● INTERACTIVE EXAMPLE
Which message earns attention?
Illustrative messaging signal test. CTR is an attention metric, not proof of revenue.
Sample data for illustration onlyStart with evidence, not opinions.
01Signal testsWhat buyers respond to
02Buyer playbookPatterns and exact language
03Message houseOne positioning system
04Alignment auditPages, ads and DMs
05Live KPIsTrack the full funnel
YOUR NEXT 90 DAYS
First, get clarity. Then make it grow.
We diagnose what is holding growth back, connect your numbers, then execute the highest-impact improvements across your customer journey.
Build and improve
Establish decision-ready KPI dashboards and launch agreed, measurable quick wins.
Test, refine and grow
Improve messaging, lead conversion and acquisition economics with measured experiments.
WHAT MAVERICK DOES
Practical solutions.
One connected picture.
We work at the intersection of data, decisions and execution, across one business or a portfolio of companies.
KPI dashboards & intelligence
Connect fragmented reporting into reliable dashboards that show what actually matters: revenue, margin, pipeline, acquisition and retention.
Dashboards · Data mapping · ReportingConversion rate optimization
Diagnose and improve key journeys, from first visit and landing page to lead capture, booking, sales process and checkout.
UX · Funnel audits · Testing roadmapAdvertising & attribution
Understand channel contribution, ROAS, CPL and acquisition economics. Reconcile ad-platform numbers with real business outcomes.
GA4 · UTMs · Pixel QA · MeasurementCustomer & brand intelligence
Discover who buys, why they buy, where they hesitate and how your positioning, offers and creative can speak more clearly.
Personas · Journey maps · MessagingLead operations & CRM
Study response time, lead quality, follow-up sequences, pipeline definitions and reasons opportunities do not convert.
CRM hygiene · Automations · Lead QAMulti-business visibility
Bring performance across websites, brands or divisions into a consistent executive scorecard without losing important local detail.
Portfolio dashboards · Standardized KPIsNot another disconnected marketing report.One practical system for seeing where you stand, and knowing what to improve next.Let's discuss it →
A NOTE FROM THE FOUNDER
Personally invested.
Commercially minded.
I'm Ian. I've spent my career helping businesses understand the numbers behind growth, fix what is slowing them down, and build systems that make better decisions easier.
I work best with established owners who have built something real and want clarity, speed, candid feedback and practical solutions, not noise.
Maverick can stay hands-on and do the work for you, or we can build the systems with your team so you understand exactly how the business is performing.
FREQUENTLY ASKED
Clear answers.
No mystery.
Are we large enough to work with Maverick?
We prioritize businesses with an operating history, meaningful sales and existing customer data. Companies generating $500K+ annually, with 3+ years in market or prior ad spend, are usually an especially good fit. We may consider others.
Do you work across multiple companies?
Yes. We particularly enjoy consolidated executive dashboards, shared definitions and separate performance views across business portfolios and multiple websites.
What changes in the first 30 days?
You'll receive the diagnostic, measurement and agreed implementation deliverables documented in your proposal. Verified financial improvement depends on data quality, implementation scope and elapsed conversion cycles.
Can you work with our existing team?
Absolutely. We can collaborate with your internal marketers, agency, salesperson, operations lead or developer, with clear decision rights and accountability.
How much does this cost?
Maverick engagements generally run for 90 days and require a minimum investment of $10,000 USD. Scope and investment are tailored to your business. Any performance guarantees, conditions and remedies are reviewed together and defined in the working agreement.
Do you guarantee results?
We offer performance commitments on eligible engagements. Specific measures, timelines, exclusions and remedies are discussed during scoping and documented in the signed working agreement. Results depend on each business and its implementation.
WORK WITH MAVERICK
Let's find out what
your business needs.
Best suited to owners with an established business, meaningful customer or advertising data, and the appetite to make changes. We particularly enjoy multi-brand operators.
✓ Typically 3+ years in business
✓ Often $500K+ in annual sales
✓ Ideally $10K+ in historical ad spend
✓ Owners who value quick, clear decisions
Not quite there yet? Start with the free tools. The criteria are a guide, not an automatic rejection.
REQUEST YOUR PRIVATE REVIEW
Tell me about your businesses.
Complete the application. I personally review submissions and, if there is potential alignment, contact you to arrange a 15-minute telephone conversation. Suitable businesses then receive an invitation to a 60 to 90-minute strategy session.
01Submit your details
0215-minute fit call
0360-90 minute deep dive
